Driving food justice with retailers who hold the power to build a more sustainable food system

Retailers hold significant influence over food environments, often supporting high meat and dairy consumption through discounts and misleading marketing. Many are reluctant to commit to sustainable practices, fearing customer backlash. Our vision is for retailers to take responsibility for their supply chains, support farmers in transitioning to sustainable options, and use their marketing power to promote plant-rich alternatives, creating a healthier, more transparent food system for all.

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